Top 7 Email Marketing Services & Best Email Marketing Tool
The most efficient way to reach out and connect to prospective and current customers is through email marketing. Business owners and online marketers cannot contest the fact that email is one of the most powerful promotional tools around. Combining this strategy with other marketing services such as the utilization of social media will simultaneously boost profitability and authority.
A large percentage of the US population stays connected, updated, and online nowadays. The Internet has brought so much convenience, information, and income to millions of people the world over. Business owners have taken their goods and services online for the simple fact that people are now more likely to get relevant news online. Over 92% of time spent online is used in reading electronic newsletters sent via email. Take advantage of this fact and use the timeless and highly effective email marketing strategy with the use of some of the best email marketing services today.
With a successful email marketing campaign, you will be able to attain the following goals:
- Increase your sales
- Significantly reduce marketing expenses
- Foster healthy customer relations and build loyalty
- Effectively reduce the duration of your sales cycle
- Get referrals and grow your customer list further
- Save time and money through a fully-automated marketing campaign
With an email marketing database management system, you will be able to achieve all of these and more. It is all about knowing which email marketing system will work for you and that for your customers as well.
What should be included in your email marketing letter?
Once you have chosen an email marketing service to use for your campaign, you will also need to formulate the details that will be included in your letter. An effective and powerful management system is only half of the equation as you will need to create your own content for prospects and previous customers. Remember that there is no one-size-fits-all letter. Your email marketing service provider will supply you with templates, but you will have to come up with your own words to make it more powerful and pleasant for customers to read as well.
Your letter should include:
- Important details that will cater to their needs
- Special offers and promotional discounts
- Crucial information regarding upgrades and development on products and services
- Relevant news about the industry
- Interesting news and information in your chosen niche
- Success stories of previous clients
Customers will only purchase your product if they are perceived as valuable. By including such content in your letter, you are guaranteed with profit and increased authority over time.
What to Look for when Selecting an Email Marketing Service Company
A reliable email marketing service company has the ability to deliver the following features to its customers:
- Ability to create customized surveys
- Creation of newsletters and event emails
- Build a customized letter with the use of design templates
Creation of an Email Campaign
The creation of an email campaign should be hassle-free in that even amateurs should be able to build one without difficulties. A campaign equipped with a guide or tutorial is ideal so it becomes relatively easy for anyone in your staff to create campaign letters and read surveys.
An email marketing campaign should feature reports through graphs, surveys, and statistics so you can assess how your email marketing is doing. With reports, you will have the ability to identify how many in your list have opened the email you sent them. In addition, you will receive statistics on how many emails were unable to reach their destination or how many emails have bounced back as well. Automated features immediately take down email addresses that bounce.
Of course, an efficient marketing campaign should have a reliable customer help and support service to assist you in case of problems or technical issues. Email marketing service companies will supply their customers with knowledgeable support team that can be reached through email, phone, or live chat.
It is quite a daunting task to choose an email marketing service as there are hundreds of solutions to choose from. Careful and thorough assessment will undeniably make it easier for you to choose a campaign that perfectly matches your need. Although there are hundreds of companies that offer their system online, we have successfully narrowed down the list to what we feel are the best in this industry. These email marketing services offer a variety of features and benefits at reasonable prices.